Download Our E-Book and Learn the Ten “Superpowers” of the World’s Leading Brands
Just fill out the form below and receive Turning Purpose to Profit: Ten Superpowers of the World’s Most Successful Brands.
Read Turning Purpose to Profit and discover:
- The core values that top brands reinforce every day through their marketing and sales efforts
- Why your brand’s values are so critical — and how they’re directly linked to bottom-line value
- Examples of global companies that successfully bring their brand values to life
- Simple questions you can ask yourself to immediately upgrade your marketing efforts
You’ll also get access to our newsletter so you can stay up-to-date on the latest developments and winning strategies of the world’s best purpose-centered companies.
In my role as CEO of Agency Management Institute, I see and work with hundreds of marketing consultants and agencies every year. Stuart McFaul stands head and shoulders above most of them because he asks the questions no one else has ever asked and he’s able to distill complex challenges into very simple and profitable solutions.
This book will give you a peek into how Stuart is helping clients move the needle. Anyone who owns or is running a business, whether a seasoned veteran or new in the role, needs to read this book. At least once.
– Drew McLellan, President, Agency Management Institute
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Why Purpose-Driven Companies Are So Successful (And You Can Be, Too)
A 2019 report by EY neatly encapsulates the definition and value of purpose driven companies. It initially
16 Compelling Facts about Purpose-Driven Companies and Profitability
Purpose-driven companies (PDCs) have unique advantages when it comes to building audiences and achieving profitability. Here are
The Ten Superpowers of the World’s Most Successful Brands
Over twenty years ago, when The Smithsonian asked to add our original Living Brand model to their
The Crow’s Nest Conundrum: Are The Right People Guiding You to Success?
Many years ago, Stuart worked with Carol, a brilliant marketing executive who had one ongoing complaint: she
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Purpose-Centered Resources
As a service to our emerging tech community, in addition to the typical blog and social channels, we intend to provide an ongoing library of news and resources that can inspire new perspectives on bringing your company purpose to life.
- The Peak Metrics™ news service provides the latest information related to purpose-driven companies.
- Our Resources Table provides our curated set of resources that can help you better understand purpose-driven business and its value. It aggregates a variety of resources, from books and articles to video and podcasts to communities of common interest. We hope this helps you on your journey to success.
If there are other resources that would be of value to add, please let us know by emailing [email protected]. Thank you!
Communities you may want to follow:
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B Corp | Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good. |
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Business of Purpose | The community for business doing good. Let us help you connect you to your purpose-soulmates, further learn about the latest on purpose-driven business, experience this new way of doing business and create an impact in the real world. |
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Small Giants | The Small Giants Community is a designated L3C organization, a hybrid between a for-profit and a nonprofit entity that prioritizes mission and social purpose. Passionate, purposeful business leaders from around the world come to us to train and develop future leaders in their organizations, connect with like-hearted peers, and learn how to run a values-driven business. Whether you’re a budding leader who wants to grow or a founder/CEO looking for new business best friends, there’s a place for you here. |
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Sustainable Brands | Sustainable Brands is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our goal has been to inspire, engage, and equip business leaders and practitioners who see social and environmental challenges as an essential driver of brand innovation, value creation, and positive impact. |
PeakMetrics Newsfeed:
Purpose driven businesses are waking up to the importance of responsible investing and governance for building resilience and leadership within [...]
Mattel, which owns properties like He-Man, in its 2020 report stated its Diversity amp; Inclusion commitments "As a purpose-driven company, we [...]
"We're a purpose-driven business, with global ambition and lots to do. [...]
They empower entrepreneurs to create a purpose-driven business so they can make money doing what they love and use their gifts to make a unique [...]
One purpose-driven company is on a mission to conserve energy, diagnose power quality, and push the power electronics manufacturing industry [...]
Additional Resources:
| Type | Title | Description | By | categories_hfilter |
|---|---|---|---|---|
| Blogs and Articles | The Type of Purpose That Makes Companies More Profitable | Abstract of research that found that only high Purpose-Clarity organizations exhibit superior accounting and stock market performance. | Harvard Business Review, 2016 | blogs-articles |
| Blogs and Articles | How great companies deliver both purpose and profit | The idea that business must sacrifice profits to do good must be turned on its head. Capitalism is in crisis. The consensus among politicians, citizens and even executives themselves – on both sides of the political spectrum and throughout the world – is that business just isn’t working for ordinary people. | London Business School, 2019 | blogs-articles |
| Blogs and Articles | Purpose set to drive investment | Investors should use stewardship to encourage purposeful companies that provide long-term value by meeting the needs of multiple stakeholders and helping improve society. FIS 2020 Digital panelists discuss the characteristics of a purposeful company and the challenges in their evolution. | Top 1000 Funds, 2020 | blogs-articles |
| Blogs and Articles | The future of business? Purpose, not just profit | Profit with purpose is set to become the new norm. Up to this point, social enterprise and impact investment have been driving this concept, which has somehow remained confined to a niche. Not anymore. Now, it’s all set to change: the CEOs of the future will want their companies to be recognised as forces for good. | World Economic Forum, 2019 | blogs-articles |
| Podcasts | Purpose Talks Podcast | Tune into topic-focused discussions with the global innovators & vanguards who are shaking up the purpose-driven business scene. | Business of Purpose 2021 | podcast |
| Blogs and Articles | 2021 Global Marketing Trends | Statistics, trends and concerns of CMOs | Deloitte Insights 2021 | blogs-articles |
| Blogs and Articles | How The Pandemic Has Driven Corporations To Reevaluate Their Purpose | The CEO at WinWire Technologies, assisting Senior IT Leaders in helping them support business transformation. | Ashu Goel, Council Member, Forbes | blogs-articles |
| Blogs and Articles | How will the startups created in 2020 be different from startups built before? | It’s a great time to build a company, but the coronavirus pandemic, economic downturn and Black Lives Matter movement will shape startups in new ways, according to top venture capitalists. | Biz Carson, Protocol.com 2020 | blogs-articles |
| Blogs and Articles | Built to Flourish: The Purpose-Driven Enterprise | Purpose-driven companies are likely well positioned to ride out this time of extraordinary change—because they can rely on their enterprisewide principles to guide an authentic response. | Suzanne Kounkel, Wall Street Journal, 2021 | blogs-articles |
| Audiobooks | Purposehood®: Transform Your Life, Transform the World | In these pages you will explore your Seed of Potentiality with limitless creativity. | Ammar Charani, PHD Publishing 2020 | audiobook |
| Blogs and Articles | Four ways to put your purpose to work | It’s time to move your corporate purpose from ambition to action. Here’s how. | Monica Dimitracopoulos, EY 2020 | blogs-articles |
| Blogs and Articles | Purpose At Work: Lessons From Muniq On Building A Purpose-Driven Startup | Marc Washington, founder and CEO of the Uplifting Results Labs (UR Labs), launched Muniq during Covid-19 and it is revolutionizing gut health by focusing on healing the microbiome in your gut. His journey provides important lessons for entrepreneurs on how to establish a purposeful startup. | Simon Mainwaring, Forbes 2021 | blogs-articles |
| Podcasts | Startups for Good | Startups for Good is a podcast exploring high-growth, high-values ventures. Join us to hear how startups can be a force for good. Guests include founders of mission-driven companies, creators of startup nonprofits, and their investors/donors plus other inspiring thinkers and doers. | Miles Lasater, Apple Podcasts | podcast |
| Book | Good is The New Cool: Market Like You Give a Damn | A bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. | Afdhel Aziz and Bobby Jones, Audible 2016 | book |
| Videos | Resources you need to grow your company. | Resources you need to grow your company. | Slush.org | video |
| Blogs and Articles | Slush Resources Bank for Entrepreneurs | Resources you need to grow your company. | Slush.org | blogs-articles |