BUILT ON OUR OPTIMAL VALUE™ MARKETING PLAYBOOK

Created by Stuart McFaul and enhanced by its application at hundreds of companies, our proprietary Optimal Value™ Marketing Playbook is a roadmap that guides companies to maximizing their investment value by better packaging products and services and further optimizing their perceived value through strategic and creative empathy-based marketing and sales programs. 

Following a set of seven simple phases that incorporate the winning practices of the world’s most successful brands, we empower companies to powerfully build their brand to engage and enrol clients and employees as your enthusiastic advocates, secure industry leadership, and achieve or exceed financial goals.

We have applied the principles and processes of the playbook at over 250 organizations in a wide spectrum of industries. With over 75% of our clients in tech, we have gained deep experience in virtually every aspect of foundational and emerging technologies. Our non-tech clients have also given us the freedom to explore innovative marketing approaches globally, incorporating new ways of thinking into a variety of industries.

The success of our approach has been so notable that our concepts have been taught at Wharton School of Business, Stanford University, and USC Marshall School of Business. As a result of this high regard, in 2011, the People’s Republic of China commissioned Stuart McFaul Associates to create an educational television program aimed at teaching innovative Western business thinking to a new generation of college students — an effort that was sadly derailed by an internal political incident.

Multiple Industry Firsts

LAUNCHED CLOUD COMPUTING FOR CISCO

INTRODUCED AUGMENTED REALITY FOR APPLE

LAUNCHED AI THAT IS NOW ALEXA'S "BRAIN"

Stuart is a masterful consultant, artful and wise in leading executives and their teams to the optimal outcome. A brilliant strategic thinker, he looks way beyond the current fire drill and thinks about what the client needs longer- term. His deep experience and holistic knowledge of business and human nature allow him to deliver high impact for his clients way above and beyond marketing.

– Michael Barton, Interim COO and business growth consultant

Transformational Marketing Services

With our founder Stuart McFaul acting as your fractional CMO or marketing strategist, we work with your organization’s founders and executives to develop tailored programs that turn around and transform your business. The full spectrum of our offerings addresses marketing program strategy based on Optimal Value™ Marketing System, marketing program management leveraging highly-efficient best-of-breed systems focused on achieving maximum productivity, and executive and team coaching to ensure everyone is working positively and to their full potential.

We help you build a strategic roadmap to bring your authentic purpose and value to life — for your employees, customers, and partners — using the Optimal Value™ Marketing System

How we Engage With Clients

We offer our marketing services at three levels of engagement.  Prior to each engagement, we perform a company diagnostic to uncover the company goals, available resources, and KPIs for success, which allows us to determine which engagement level is most appropriate.

The three levels are:

  • CMO, where Stuart or another senior team member oversees and manages the entire program, bringing in additional team players as needed.
  • Consultant, where we work with your existing marketing team and build out its bench strength with internal or external team members.
  • Coach, where we serve as marketing and business coaches for your marketing leaders and select C-suite executives.

Working with Stuart was one of the best investments our budget-constrained startup made. From helping recruit senior executive team members to developing distinctive and innovative marketing programs, his guidance vaulted us to industry leadership almost overnight and attracted one of the world’s largest companies as a business partner.

– Marie McGrath-Brown, President, Gaia Group USA and former VP, Sears

Engagement Level Detail

CMO

Consultant

Coach

Stuart and/or a team member act as fractional CMO.

Stuart and his team work with your existing team as external consultants.

Stuart and/or his team act as business and marketing coaches.

Stuart or another deeply-experienced marketing professional acts as your fractional CMO for 10 hours per week. 

Led by Stuart, a team of consultants works with you to build out your program quickly and efficiently.

Stuart and his team of coaches provide one-on-one executive and team coaching to ensure everyone is working positively, productively, and to their full potential.

Will hire, train, evaluate and fire vendors, employees, & contractors.

Will provide access to our extensive team of highly experienced senior executives spanning a broad spectrum of corporate and marketing functional areas.

  • Starting with a Diagnostic Analysis and in-depth research, a roadmap and a plan provided within 30-45 days
  • Quarterly planning calls
  • Weekly sprint planning and review
  • Team stand-ups as needed
  • Unlimited email correspondence
  • Quarterly planning calls
  • Sprint planning calls led twice-monthly
  • Unlimited email correspondence
  • Four sessions per month
  • Email/phone access up to two hours per month

Engagement Level Detail

CMO

Stuart and/or a team member act as fractional CMO.

Stuart or another deeply-experienced marketing professional acts as your fractional CMO for 10 hours per week. 

Will hire, train, evaluate and fire vendors, employees, & contractors.

Will hire, train, evaluate and fire vendors, employees, & contractors.

  • Starting with a Diagnostic Analysis and in-depth research, a roadmap and a plan provided within 30-45 days
  • Quarterly planning calls
  • Weekly sprint planning and review
  • Team stand-ups as needed
  • Unlimited email correspondence

Consultant

Stuart and his team work with your existing team as external consultants.

Led by Stuart, a team of consultants works with you to build out your program quickly and efficiently.

Will provide access to our extensive team of highly experienced senior executives spanning a broad spectrum of corporate and marketing functional areas.

  • Quarterly planning calls
  • Sprint planning calls led twice-monthly
  • Unlimited email correspondence

Coach

Stuart and/or his team act as business and marketing coaches.

Stuart and his team of coaches provide one-on-one executive and team coaching to ensure everyone is working positively, productively, and to their full potential.

  • Four sessions per month
  • Email/phone access up to two hours per month

Stuart is a master brand builder. At 3PAR, Stuart and his team’s strategic partnership raised the company’s profile in an extremely competitive space through creative storytelling which contributed to a successful public offer and later a $2.4 billion acquisition at more than three times 3PAR’s market capitalization and eleven times earnings.

– John D’Avolio, served as 3PAR Director of Worldwide Analyst and Public Relations

Focused and Distinctive Brand Strategies

We help you build a strategic roadmap to bring your authentic purpose and value to life — for your employees, customers, and partners — using the Optimal Value™ Marketing System we help you

  • Discover or reconnect with your purpose and its true value
  • Leverage marketing as the essential channel for bringing your purpose to life
  • Engage or re-engage your customers, compelling them to work with you as valued partners
  • Align departments around a shared sense of purpose, improving performance, culture, and retention
  • Enrol employees as ambassadors for your brand, empowering them to live out your purpose
  • Tap into a network of over 1,000 vetted experts and service providers
  • Establish and consistently achieve metrics that will meet or exceed your CFO’s and board’s expectations.

Results-Getting Marketing Management

We help manage or co-manage the marketing program to extend its value throughout your organization. Our goal is to fully engage and empower your existing marketing team, then extend this engagement and enrolment to your entire business. As a result, everyone can represent the company brand accurately and consistently in every encounter.

When managing programs, our decades of experience bring the following critical benefits that help make you a better company. These benefits are particularly key now as companies deal with reduced budgets and resources, yet still need to maintain business momentum.

  • Empathetic leadership. We help you manage with focus and compassion, allowing you to better navigate business change in an uncertain environment.
  • External perspective. We dispassionately review the market and identify business opportunities.
  • Experience through recessions. We’ve helped all kinds of clients navigate recoveries to regain or even increase market share.
  • Expertise beyond marketing. We partner with businesses at the highest levels of strategy.
  • Extended reach. We guide you in rolling out the Optimal Value™ Marketing System across your organization and beyond, connecting you with our team and service partners.
  • Expanded networks. We connect you with other purpose-centered leaders, so you can benefit from their experiences and insight.

Deeply-Insightful Executive Coaching

We serve as ongoing advisors and coaches to ensure your purpose and value is lived out clearly and consistently, so you can continually engage your audience and maximize your resources.

We once had a terrific emerging tech client who lamented that she felt she worked in the eye of a tornado – a “swirl” – that prevented her from seeing the real world beyond. This is a common experience for most companies when you’re so focused on the ins and outs of everyday business, you can lose sight of your original goals. Our executive and team coaching helps ensure you and your people stay on point, always working as a team towards your common purpose.

VARIED SOLUTIONS THAT SCALE TO YOUR NEEDS

Our five service solutions are designed to scale to what best suits each of clients in terms of scope of services and cost. Typical engagements run from $10,000 / month to $25,000 at the high end.

In the spirit of helping good people succeed, we do our best to accommodate each client’s needs, including budget. If necessary, we are open to exploring options in providing service. We do not work on a performance basis, nor do we take stock or similar capital as payment.

CMO Package

Strategy, Management and Coaching

Founder/president Stuart McFaul acts as marketing strategist and/or fractional CMO to allow clients to take full advantage of his 30-plus years of broad-based experience, our Optimal Value™ Marketing System, and extensive network of vetted marketing service providers (now numbering over 1,000 specialists). Stuart’s uniquely visionary and creative leadership connects a company’s core strengths with the real needs of its target audience, resulting in engaging and successful marketing and sales programs.

  • A fractional Chief Marketing Officer for your business for 10 hours per week.
  • Begins with Diagnostic Analysis to gain deeper insights about the company, such as past history, current needs/concerns and future goals. We also get a sense of the team and investment you have in place to take you to your goal.
  • Deploys the Optimal Value™ Marketing System and Functional Marketing® Framework to build out marketing strategy, establish KPIs and reporting, define positioning, and more.
  • Functional Marketing® Systems Map delivered after the first 30 days.
  • Quarterly Planning calls quarterly, Sprint Planning and Review calls led weekly, and Daily Stand-Ups with the team.
  • Hire, train, evaluate and fire vendors, employees, & contractors.

 

3-month minimum commitment (short-term, high-octane)

Investment: Starting at $15,000/month

Clarity Package

Strategy Focus

4-hour Diagnostic Strategy Session for your team using the Functional Marketing® Framework to focus your marketing strategy. Custom, bespoke based on your company’s needs.

  • 7-day Preparatory Period via email correspondence
  • Delivery includes immediate marketing punch list, list of blind spots, and marketing campaigns for next 1-6 months
  • Once the Session is completed, we could develop a recommended Scope of Work for the overall project. The Scope of Work covers strategy and management only; additional resources required will be an added expense. Whenever possible, we will include all projected costs; however, it is possible that needs or opportunities may be uncovered that could affect the final cost. Ideally, we suggest having a 15-20% variance allow for this.

 

Investment: Starting at $10,000

Consult Package

Management and Process Focus

A fractional CMO helping guide your team as a strategic advisor.

  • Grow long-term with the least financial risk.
  • Available after at least one 90-day sprint with CMO or a Clarity package.
  • Quarterly Planning calls quarterly, Sprint Planning calls led twice-monthly.
  • Unlimited email correspondence.

 

Complemented with

  • Best practices consulting based upon the Optimal Value™ Marketing System ™ and the CMOx Functional Marketing® Management Framework.
  • Access to our extensive team of highly experienced senior executives spanning a broad spectrum of corporate functional areas, such as operations, finance, sales, customer service, et al. These executives are available “on call” to help clients efficiently plug gaps and address opportunities.
  • Access to our marketing campaign standard operating procedures (SOPs).

 

6-month commitment

Investment: Starting at $10,000/month

Coach Package

Coaching and Development Focus

We provide one-to-one executive and team coaching to ensure everyone is working positively, productively and to their full potential.

  • 1-4 sessions per month
  • Email/phone access up to two hours per month

 

6-month commitment

Investment: Starting at $5,000/month

NEW OFFERING

Cohort Package (Mastermind Group)

An invitation-only Mastermind group led by Stuart McFaul with the objective of helping purpose-driven executives work together to meet and exceed their business goals.

  • Weekly sessions
  • Email/phone access up to one hour per month
  • 9-month commitment

Investment: Starting at $1,500 /month

Is Your Marketing Creating Optimal Value?

We have helped over 200 companies worldwide discover new opportunities, overcome obstacles and behave like the world’s best brands. We’ve helped them grow or pivot, build industry-leading reputations, and meet the financial goals that ultimately led to their acquisition or IPO.

Schedule a free 30-minute Zoom consultation. — and let’s talk about how we can help you achieve your goals for your business.

Set an Appointment Today!

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