A 2019 report by EY neatly encapsulates the definition and value of purpose driven companies. It initially defines purpose as "an aspirational reason for being that is grounded in humanity and inspires a call to action,” then creates a more practical def ...

Purpose-driven companies (PDCs) have unique advantages when it comes to building audiences and achieving profitability. Here are 16 facts that underscore that potential. Purpose-Driven Companies Achieve Higher Success Trajectories More Quickly Purp ...

Over twenty years ago, when The Smithsonian asked to add our original Living Brand model to their archives, we knew we had the right approach (building an empathetic relationship), but we wanted to dig deeper. What did successful brands do specifically t ...

Many years ago, Stuart worked with Carol, a brilliant marketing executive who had one ongoing complaint: she had the hardest time seeing outside “The Swirl.” She characterized The Swirl as you standing in the middle of a tornado, where everything was ...