Why Purpose-Driven Companies Are So Successful (And You Can Be, Too)
A 2019 report by EY neatly encapsulates the definition and value of purpose driven companies. It initially defines purpose as “an aspirational reason for being that is grounded in humanity and inspires a call to action,” then creates a more practical definition for business: “an aspirational reason for a business that is grounded in humanity […]
16 Compelling Facts about Purpose-Driven Companies and Profitability
Purpose-driven companies (PDCs) have unique advantages when it comes to building audiences and achieving profitability. Here are 16 facts that underscore that potential. Purpose-Driven Companies Achieve Higher Success Trajectories More Quickly Popularity Promotion Profitability Purpose-Driven Companies Please Investors Investors believe PDCs are able to transform and innovate better. PDCs with engaged management exhibit superior accounting […]
The Ten Superpowers of the World’s Most Successful Brands
Over twenty years ago, when The Smithsonian asked to add our original Optimal Value™ model to their archives, we knew we had the right approach (building an empathetic relationship), but we wanted to dig deeper. What did successful brands do specifically that helped them achieve success? Fundamentally, we learned that successful brands simply approach business […]
The Crow’s Nest Conundrum: Are The Right People Guiding You to Success?
Many years ago, Stuart worked with Carol, a brilliant marketing executive who had one ongoing complaint: she had the hardest time seeing outside “The Swirl.” She characterized The Swirl as you standing in the middle of a tornado, where everything was spinning and happening so fast around you that you couldn’t see beyond it. In […]
