About Us - Stuart Mcfaul

STUART MCFAUL, FOUNDER AND PRESIDENT

Twenty-two years ago, just before launching my first agency, I went to my closet and pulled down a box from the top shelf. Inside that box was everything I’d ever written to answer the question “What is my life’s purpose?” The notes ranged from grade-school essays to cocktail-napkin scribbles.

It all came down to a single answer: “My purpose is to use my marketing and team-building talents to help good people succeed.” From that day forward, this became my daily mantra. And over time, it occurred to me that good people are individuals (and their companies) whose purpose is to improve the lives of others. In particular, technology can help pave the way for better futures for us all.

Today, as a consultant and the creator of Get Real™ Marketing System, I help good people running companies realize their potential by helping them embrace their own purpose and live it out for customers, partners, employees and investors. The result – most often – industry leadership and financial success.

CLIENTS ON SIX CONTINENTS

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AVERAGE NUMBER OF MONTHS TO INDUSTRY LEADERSHIP

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Prior to working with Stuart, I had worked with a variety of premier brand and marketing firms with mixed results. Working with Stuart has been a revelation in how compelling results can happen quickly. Stuart’s approach, which leverages his empathy superpower, results in solutions that are authentic and make a powerful statement.

– Tim Billing, former COO, IDEO

The Team

Stuart McFaul Associates was founded to be the agency Stuart always wished he could hire. This meant taking a different approach and working with a carefully selected team of senior-level experts across a wide range of marketing disciplines, from advertising to zero-based budgeting.

We decided all the way back in 1998 to be a virtual agency so we could offer our clients access to the best people and skills available. We’ve spent two decades building teams of people across the globe who truly know how to serve our clients’ needs. Today our virtual team members number in the hundreds.

I have worked with branding and marketing experts in multiple countries across consumer and business domains. Stuart McFaul’s ability to understand and distil our company and marketing objectives is like no one else with whom I have ever worked. His efforts paid off — in multiples — for us.

– Adrian Turner, former President, Mocana

BASED ON A LIFETIME OF INDUSTRY EXPERIENCE AND INSIGHT.

The Get Real System is the brainchild of agency founder Stuart McFaul and is based on decades of marketing and business consulting experience.

Just out of college, Stuart’s first-ever marketing campaign took a highly personal 1:1 approach. His one-person program was recognized with top honors as the best marketing program in its industry, besting the multimillion-dollar 100-plus-person departments of global competitors.

A few years later, Stuart recommended a similar direction for a B2C technology company. It was so successful that it caught the attention of The Smithsonian Institution, which asked to add it to their archives. They called the campaign “a model for introducing companies to new markets.”

In hindsight, it was actually one of the first empathetic marketing programs, designed to deeply understand, connect and resonate with the thoughts and feelings of their audience.

On this foundation, Stuart and his team spent the next two decades building on that success by rigorously studying the principles and practices of global brand leaders and incorporating them into the Get Real System.

Based on a Lifetime of TECH INDUSTRY Experience and Insight.

The Optimal Value™ Marketing System is the brainchild of agency founder Stuart McFaul and is based on decades of tech marketing and business consulting experience.

Just out of college, Stuart’s first-ever marketing campaign took a highly personal 1:1 approach. His one-person program was recognized with top honors as the best marketing program in its industry, besting the multimillion-dollar 100-plus-person departments of global competitors.

A few years later, Stuart recommended a similar direction for a B2C technology company. It was so successful that it caught the attention of The Smithsonian Institution, which asked to add it to their archives. They called the campaign "a model for introducing companies to new markets."

In hindsight, it was actually one of the first empathetic marketing programs, designed to deeply understand, connect and resonate with the thoughts and feelings of their audience.

On this foundation, Stuart and his team spent the next two decades building on that success by rigorously studying the principles and practices of global brand leaders and incorporating them into the Optimal Value™ Marketing System.

Multiple Industry Firsts

LAUNCHED CLOUD COMPUTING FOR CISCO

INTRODUCED AUGMENTED REALITY FOR APPLE

LAUNCHED AI THAT IS NOW ALEXA'S "BRAIN"

I have worked with branding and marketing experts in multiple countries across consumer and business domains. Stuart McFaul’s ability to understand and distil our company and marketing objectives is like no one else with whom I have ever worked. His efforts paid off — in multiples — for us.

– Adrian Turner, former President, Mocana

OUR MISSION TODAY IS TO TAKE YOUR TECH COMPANY TO ITS FULL POTENTIAL

The core of our work is marketing strategy and management, but we deliver much more. We teach leaders how to focus. We connect companies with critical resources. And we act as hands-on coaches who help corporate executives and teams achieve maximum productivity.

We’re grateful to be trusted advisors for C-level clients, finding special joy in optimizing ROI, uncovering new opportunities, and solving real problems. Most of all, in our everyday interactions, we love bringing a sense of humanity, happiness, and humor to the workplace.

We’d enjoy doing the same for you.

Is Your Marketing Creating Optimal Value?”

We have helped over 200 companies worldwide discover new opportunities, overcome obstacles and behave like the world’s best brands. We’ve helped them grow or pivot, build industry-leading reputations, and meet the financial goals that ultimately led to their acquisition or IPO.

STUART MCFAUL, FOUNDER AND PRESIDENT

– Tim Billing, former COO, IDEO

The Team

I have worked with branding and marketing experts in multiple countries across consumer and business domains. Stuart McFaul’s ability to understand and distil our company and marketing objectives is like no one else with whom I have ever worked. His efforts paid off — in multiples — for us.

– Adrian Turner, former President, Mocana

BASED ON A LIFETIME OF INDUSTRY EXPERIENCE AND INSIGHT.

Based on a Lifetime of TECH INDUSTRY Experience and Insight.

The Optimal Value™ Marketing System is the brainchild of agency founder Stuart McFaul and is based on decades of tech marketing and business consulting experience.

Just out of college, Stuart’s first-ever marketing campaign took a highly personal 1:1 approach. His one-person program was recognized with top honors as the best marketing program in its industry, besting the multimillion-dollar 100-plus-person departments of global competitors.

A few years later, Stuart recommended a similar direction for a B2C technology company. It was so successful that it caught the attention of The Smithsonian Institution, which asked to add it to their archives. They called the campaign "a model for introducing companies to new markets."

In hindsight, it was actually one of the first empathetic marketing programs, designed to deeply understand, connect and resonate with the thoughts and feelings of their audience.

On this foundation, Stuart and his team spent the next two decades building on that success by rigorously studying the principles and practices of global brand leaders and incorporating them into the Optimal Value™ Marketing System.

Multiple Industry Firsts

LAUNCHED CLOUD COMPUTING FOR CISCO

INTRODUCED AUGMENTED REALITY FOR APPLE

LAUNCHED AI THAT IS NOW ALEXA'S "BRAIN"

I have worked with branding and marketing experts in multiple countries across consumer and business domains. Stuart McFaul’s ability to understand and distil our company and marketing objectives is like no one else with whom I have ever worked. His efforts paid off — in multiples — for us.

– Adrian Turner, former President, Mocana

OUR MISSION TODAY IS TO TAKE YOUR TECH COMPANY TO ITS FULL POTENTIAL

The core of our work is marketing strategy and management, but we deliver much more. We teach leaders how to focus. We connect companies with critical resources. And we act as hands-on coaches who help corporate executives and teams achieve maximum productivity.

We’re grateful to be trusted advisors for C-level clients, finding special joy in optimizing ROI, uncovering new opportunities, and solving real problems. Most of all, in our everyday interactions, we love bringing a sense of humanity, happiness, and humor to the workplace.

We’d enjoy doing the same for you.

Is Your Marketing Creating Optimal Value?”

We have helped over 200 companies worldwide discover new opportunities, overcome obstacles and behave like the world’s best brands. We’ve helped them grow or pivot, build industry-leading reputations, and meet the financial goals that ultimately led to their acquisition or IPO.

Schedule a free 30-minute Zoom consultation — and let’s talk about how we can help you achieve your goals for your business.

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