Purpose-Centered Marketing Strategy and Management
By deeply understanding our client’s value and their constituent's needs, we have been able to uncover opportunities and resolve problems with creative solutions that take them to industry leadership and financial reward. In particular, our Living Brand™ approach helps us isolate and highlight the unique strengths that help make each a standout success.
While 75% of our clients have been tech-related, we also have consciously sought to work across industries, such as consumer goods. This has allowed us to refine our craft by working with audiences in different ways than one might experience in tech alone and has taught us creative, out-of-the-box ways to approach problems. It also allowed us to test the effectiveness of our Living Brand system to determine its flexibility and value.
To best demonstrate Living Brand value, the following case studies represent a mix of challenging tech and non-tech scenarios. In each of these cases, the companies have built programs based on two fundamental strengths: Authenticity, by defining and tapping into their purpose and its value, and Integrity, by bringing that value to life through their actions. In addition, each of these case studies further builds on that foundation by adding in a unique key strength. We call these unique strengths “superpowers.”
Ranging from companies that manufacture products that haven’t changed in 10,000 years to bleeding-edge emerging tech, we hope these examples of our work intrigue and — even more — inspire you as to what you might achieve in working with us.
Stuart was integral in our successful acquisition by Getty Images. He helped us develop our story for what the media, investors, potential acquirers, and competitors needed to hear.
– Brad Zumwalt, CEO and Founder, Eyewire
To create the workspace of the future
To stand out as bringing unique value in a field of much larger competitors
To become the top-selling condominium development in San Diego... during a recession
To demonstrate unique value; to be acquired by industry giant
To achieve thought leadership in the United States
Make the 150-year-old brand relevant to a new generation of consumers
To make a rare earth element – found only in China – available to the world to help manufacture energy-efficient lighting
To launch a new company into an oversaturated market
Do You Want to Join This Group of Winning Companies?
We have helped over 200 companies worldwide discover new opportunities, overcome obstacles and behave like the world’s best brands. We’ve helped them grow or pivot, build industry-leading reputations, and meet the financial goals that ultimately led to their acquisition or IPO.
Schedule a free 30-minute Zoom consultation — and let’s talk about how we can help you achieve your goals for your business.